A Vacheron Constantin Overseas displayed in a brass-framed boutique case

A quiet conversation before a considered purchase

How would you feel if your dream watch lost thousands of dollars in value?

Many luxury watches lose value over time — some don’t.

Learn your buyer motivation — then learn the market.

As quick as a quiz and a conversation.

We've long recognized a gap in how high-end watch buying decisions get made. To close it, we made a significant investment in real data — foundational research grounded in qualitative insights into buyer motivation. That work also led us to develop the Four Vs framework, our approach for identifying sound watch investments.

Three ways to begin

It's easy to work with Time Allowed

Fountain pen and leather-bound guides on deep green baize

Full Advisory

Your Luxury Watch Advisor

Your guide in identifying your motivation type.
Printed and digital coffee-table-quality Love or Money Guide to Investment Watches.
We source the perfect watch for your wants with zero Time Allowed markup. You pay what we pay — this is huge.
Unlimited consultations — in the boutique, by video, or by phone.

$390

Engage

Open pages of the Love or Money Guide to Investment Watches

The Guide

Guide Without Advisory

Your own Love or Money Guide to Investment Watches from Time Allowed.
Printed coffee-table edition, delivered.
Digital edition, available immediately.
Read at your own pace, in your own study.

$90

Order

Warm wood cabinetry and a single illuminated display case

In Person

Shop In Boutique

Browse our curated showcases for your perfect investment watch.

A small room. A short list. Coffee, if you’d like. Our showroom sits within the World Equestrian Center.

World Equestrian Center · Ocala

Visit

Two minutes · IMMEDIATE RESULTS

Take the Love or Money quiz now.

Learn your Buyer Motivation

Begin the quiz →